The story
The video messaging startup began on useloom.com, a common pattern for early-stage companies whose exact .com is taken.
Published accounts put the move to loom.com around early 2017, after the company closed its seed round. Loom was later acquired by Atlassian.
What founders can learn
- A funding round is a natural moment to upgrade, before the company becomes highly visible.
- "use-" and "get-" domains are a fine start, but the exact .com becomes more valuable as you grow.
Sources
- Tella: The Loom journey, from humble beginnings to Atlassian's acquisition
- Snagged: The wild journey of Loom.com
This case study is based on public reporting and the company's own statements. NameUpgrade was not involved in this transaction.
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