How we find the right exact-match domain
- Keyword research: the searches your buyers actually type, with volume, commercial intent and competition.
- Candidate shortlist: exact-match and close variants (singular/plural, alternative extensions such as .ai).
- Ownership map: who holds each candidate, how it's used and how likely a sale is.
- Approach order: we start with the names most likely to close, so you're not stuck waiting on one owner.
Exact-match or brandable?
Both work. Exact-match names win on instant clarity and search clicks; brandable names are easier to protect as trademarks. We'll show you the trade-offs for your market, and which names are realistically gettable.
We flag trademark risk before any approach. Exact-match names that copy someone else's trademark aren't worth the trouble.
Questions
What is an exact-match domain?
A domain that matches a search term exactly, such as payroll.com for 'payroll'. It's the category's own name.
Are exact-match domains good for SEO?
Not as a shortcut, but they earn more clicks, more memorable type-ins and natural keyword links. Read our guide to EMDs and SEO.